Build on what’s working.
We show you which products, customers, and hours drive your results, so you can put more behind them.
For example
A restaurant sees which dishes bring regulars back, so it builds its specials around them.
Analytics and AI for small businesses
Information. Automation. Innovation.
Island Analytics shows you which changes will make the biggest difference in your business, then helps you put them in place.
Schedule a conversationWhat we do
We use analytics and AI to look at your business from four angles, then help you act on what we find.
We show you which products, customers, and hours drive your results, so you can put more behind them.
A restaurant sees which dishes bring regulars back, so it builds its specials around them.
We find the work that takes too much of your time and streamline it, often with AI agents that handle routine tasks.
A contractor gets paid faster because payment reminders go out automatically.
We spot the customers and services within reach, then build the websites, apps, and AI tools that help you win them.
An inn answers guest questions day and night with an AI concierge that knows the area.
We track shifts in costs, competition, and customer habits and compare you with similar businesses, so you can adjust early.
A retailer sees tariffs cutting into margins, so it adjusts prices and suppliers early.
SWOT analysis is an industry-standard way for businesses to get a 360-degree view of how they’re doing. In a survey by the IBM Institute for Business Value, 60% of US executives chose it, more than any other strategy tool. Ours goes a step further, so we call it SWOT+.
SWOT
You get a clear picture of your strengths, weaknesses, opportunities, and threats, drawn from your numbers and research on businesses like yours.
+
You get a short, ranked plan, and we build the changes with you: better processes, AI agents that handle routine work, and new tools for your customers.
How we work together
Most projects go from first conversation to working result in a few weeks.
We combine your numbers, a conversation about how you run the business, and research on businesses like yours into one clear picture.
You get a short list of changes, ranked by impact. Where it helps, we use AI agents to trace how work moves through your business and where the time goes.
We build the changes with you, from a better process to a new tool for your customers. You make every final decision.
Custom projects
You don’t need a full SWOT+ review to get started. Tell us what you need, and we’ll build a custom project around it. Here are a few examples.
We redesign or rebuild your site so it stays current, looks right on every device, and is yours to control.
We bring your sales, costs, and staffing together, so you can see how the business is running and where to act.
We streamline a time-consuming task, such as invoicing, scheduling, or inventory, so it takes fewer touches each week.
Tell us what would make your business easier to run, and we’ll work out the right project together.
Schedule a conversationFeatured work
Each project started with a clear look at the business and ended with a working result.
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What’s Next MV
What’s Next MV is the first app of its kind for Martha’s Vineyard. Visitors can explore intuitive filters or ask an AI concierge to find activities and destinations that fit their day.
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Martha’s Vineyard Dentist
The practice moved away from a restrictive provider, reduced its ongoing costs, and gained direct control over its own website and content.
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Tisbury Toy Box
Island Analytics replaced a dysfunctional POS-vendor site and automated the work of keeping products, descriptions, and photos in sync with the store.

About Island Analytics
Alex Salop has spent decades helping businesses use information and technology more effectively. He and his wife also own small businesses on Martha’s Vineyard, so he understands what every hour, expense, and decision means when the business is yours.
Practical help from someone who has been on both sides of the problem.
From the blog
How to engage
Start with one question, one process, or one idea. We will figure out the practical next step together.
Schedule a conversation No preparation. No commitment.