Analytics and AI for small businesses

Pull the right levers to grow your business.

Information. Automation. Innovation.

Island Analytics shows you which changes will make the biggest difference in your business, then helps you put them in place.

Schedule a conversation

What we do

Four ways to make your business better.

We use analytics and AI to look at your business from four angles, then help you act on what we find.

01Strengths

Build on what’s working.

We show you which products, customers, and hours drive your results, so you can put more behind them.

For example

A restaurant sees which dishes bring regulars back, so it builds its specials around them.

02Weaknesses

Fix what’s holding you back.

We find the work that takes too much of your time and streamline it, often with AI agents that handle routine tasks.

For example

A contractor gets paid faster because payment reminders go out automatically.

03Opportunities

Go after new growth.

We spot the customers and services within reach, then build the websites, apps, and AI tools that help you win them.

For example

An inn answers guest questions day and night with an AI concierge that knows the area.

04Threats

Get ahead of change.

We track shifts in costs, competition, and customer habits and compare you with similar businesses, so you can adjust early.

For example

A retailer sees tariffs cutting into margins, so it adjusts prices and suppliers early.

SWOT analysis is an industry-standard way for businesses to get a 360-degree view of how they’re doing. In a survey by the IBM Institute for Business Value, 60% of US executives chose it, more than any other strategy tool. Ours goes a step further, so we call it SWOT+.

SWOT

What we find

You get a clear picture of your strengths, weaknesses, opportunities, and threats, drawn from your numbers and research on businesses like yours.

+

What we do about it

You get a short, ranked plan, and we build the changes with you: better processes, AI agents that handle routine work, and new tools for your customers.

How we work together

From first conversation to finished work.

Most projects go from first conversation to working result in a few weeks.

  1. 1

    See where you stand.

    We combine your numbers, a conversation about how you run the business, and research on businesses like yours into one clear picture.

  2. 2

    Know what to do.

    You get a short list of changes, ranked by impact. Where it helps, we use AI agents to trace how work moves through your business and where the time goes.

  3. 3

    Get it done.

    We build the changes with you, from a better process to a new tool for your customers. You make every final decision.

Custom projects

We’ll meet you where you are.

You don’t need a full SWOT+ review to get started. Tell us what you need, and we’ll build a custom project around it. Here are a few examples.

Update your website.

We redesign or rebuild your site so it stays current, looks right on every device, and is yours to control.

See your whole business in one place.

We bring your sales, costs, and staffing together, so you can see how the business is running and where to act.

Take manual work off your plate.

We streamline a time-consuming task, such as invoicing, scheduling, or inventory, so it takes fewer touches each week.

Something else in mind?

Tell us what would make your business easier to run, and we’ll work out the right project together.

Schedule a conversation

Featured work

Real work. Real businesses. Useful results.

Each project started with a clear look at the business and ended with a working result.

The live What’s Next MV app showing its AI concierge and activity filters View the live site
01Go after new growth

What’s Next MV

More than 500 ways to have fun, made simple.

What’s Next MV is the first app of its kind for Martha’s Vineyard. Visitors can explore intuitive filters or ask an AI concierge to find activities and destinations that fit their day.

The resultA useful recommendation replaces an overwhelming search.
Visit What’s Next MV
The live Martha’s Vineyard Dentist website View the live site
02Fix what’s holding you back

Martha’s Vineyard Dentist

A better website without the hefty monthly hosting bill.

The practice moved away from a restrictive provider, reduced its ongoing costs, and gained direct control over its own website and content.

The resultThe practice owns its website and controls what happens next.
Visit Martha’s Vineyard Dentist
The live Tisbury Toy Box website View the live site
03Fix what’s holding you back

Tisbury Toy Box

A fresh online catalog that takes care of itself.

Island Analytics replaced a dysfunctional POS-vendor site and automated the work of keeping products, descriptions, and photos in sync with the store.

The resultA current, useful website with very little weekly effort from the owner.
Visit Tisbury Toy Box
Alex Salop, founder of Island Analytics
Alex SalopFounder & Principal

About Island Analytics

We know the stakes firsthand.

Alex Salop has spent decades helping businesses use information and technology more effectively. He and his wife also own small businesses on Martha’s Vineyard, so he understands what every hour, expense, and decision means when the business is yours.

Practical help from someone who has been on both sides of the problem.

From the blog

Insights from a small-business owner.

How to engage

What would make your life easier (or at least your business)?

Start with one question, one process, or one idea. We will figure out the practical next step together.

Schedule a conversation No preparation. No commitment.